Marketing Case Analysis- Write Up (Purposely for the Blog)

Samsung is undeniably one of the most successful international companies in the world. Despite the tremendous strides that have been made by the company over the past decades, the company is still on the seeming increasing trend, one that is associated with introduction of various products into the global market. Currently, the company intends of launching another critical product, the QLED 2018 television. There is no doubt that just like most of the company’s products, the QLED 2018 television is also of high quality, one that incorporates the needs and ideals of various consumers from across the world. However, it is equally important to note that the company is not free of the challenges that are often faced by various firms in their attempt to introduce new products in the market. As a result, this post explores the entire situation that surrounds the launching of this new product by the company and the strategies that may seem to be imperative in mitigating the challenges that the product is likely to face in the market.

I feel that the idea by the company to launch this new product is an effective one since there is clearly a market gap, one that needs to be filled with a high quality product. In an attempt to ensure that the new product succeed in the market, the company has employed a considerable number of strategies, which according to my understanding that is anchored on marketing analysis, I firmly believe to be not only appropriate but also effective based on the current prevailing marketing conditions. Nonetheless, if I were a marketing manager in the company, I would ensure that both the product promotion and the general pricing of the product are done in the most inherent manner, one that incorporates the needs of the consumers. In doing so, I believe the product will have a competitive advantage and thus increased chances of succeeding.

1. Facebook

2. Facebook的价值主张不同于用户和广告商。对于用户来说，这是一款社交媒体应用程序，可以帮助他们方便快捷地与人联系。

对于广告商来说，这是一个社交平台，可以让他们以更低的成本准确地向目标受众做广告。

3.（1）方便。

例如，在Facebook中，您可以发布任何你喜欢或不喜欢  与他人分享的内容。

（2）避免在社交媒体上受到恐吓。

例如，如果您在Facebook上欺负或骚扰任何人，您将失去部分或全部访问Facebook的权利。 

私有权被违反。

例如剑桥分析使用从Facebook收集的数据来帮助特朗普。

4. Facebook试图出售在线社交媒体和社交网络服务。

5.（1）精确的广告。

E.   克。Facebook根据用户的个人信息，兴趣和偏好的特点，准确地向目标受众发布广告。

（2）品牌现在面临着与剑桥分析有关的用户信息披露丑闻的挑战。

6.我将采取措施，通过进一步限制开发者访问数据来保护用户的信息，全面审查应用程序发起的可疑活动  ，以重建用户与Facebook之间的信任。

My First Marketing Assignment

1. Because my major was business and the Marketing is my interested class

2. Yes, My major is business.

3. I want know why those large companies will be succeed form this course

4. When i  without study, i am a cooker because i am very enjoy my friends taste my food and give me some feedback.

TOPIC 2

The Brand I select is Starbucks. This a famous American coffee company and coffeehouse chain. According to the official statistics in its website, as of 2016, Starbucks is present on 6 continents and in 75 countries and territories, with a total of 23,768 locations. To say Starbucks purchases and roasts high-quality whole bean coffees is very true, because coffeehouses have become a beacon for coffee lovers everywhere.  The Starbucks value proposition mostly focus on three key points: the coffee quality, service philosophy and store atmosphere designing. Firstly, it’s about the quality of the coffee. Starbucks carefully selected their coffee beans from the best sources of coffee all around the world. By this way, Starbucks was known for their “highest-quality coffee in the world” to offer to their customers. Secondly, it’s the store atmosphere designing. Starbucks was very successfully to offer their customers a “third place” outside their work place and their home, making a Starbucks’ store a sanctuary place to escape from the real world.  There is a survey about Starbucks shows that the three things most people would talk about are the environment, quality and price. First, the environment. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. Starbucks is more like a neighborhood gathering place, a part of the daily routine. Second, the quality. People think the Starbucks coffee is high quality and good taste. Third, the price. Many people also complain Starbucks set the price too high, comparing to other brands.  The menu of Starbucks include drink, food and nutritions. For example, Teavana Hot